International Alba White Truffle Fair 2020: Frequently Asked Questions

This October, Piedmont is celebrating the 90th year of the acclaimed Alba White Truffle Fair. For almost a century, the town of Alba has been host to the largest international white truffle festival and has been attracting foodies and connoisseurs the world over. This event is a standout in any culinary calendar, and a great opportunity to sample tubers from the regions of Langhe, Roero and Monferrato, as well as the award winning wines that the area is so well known for. We’ve outlined some of the most frequently asked questions about the Alba White Truffle Festival so that you know exactly what to expect. 

Alba Truffle Festival


When does the festival take place?

The festival runs for 8 weeks from the 10 October 2020 until the 8 December 2020. It takes place on Saturdays and Sundays.


When do the doors open?

The fair runs from 7:30am – 7:30pm with last admissions at 7pm.


Where does the festival take place?

The town of Alba in the Piedmont region of Italy.


Alba Truffle Fair


How much do tickets cost?

Tickets for adults are €4.00. Children under 15 and people with disabilities enter for free.


How has COVID-19 affected the market?

The main priority of the festival is to ensure the safety of all guests, vendors and residence of Alba. There is a specific anti-contagion protocol that’s been adopted that you can read more about on the event website.


Is it just a food market?

No, there are a number of activities including exhibitions, performances, wine tastings, live music and traditional events that make the International Alba White Truffle Festival both a food and a cultural event. 


Is the festival family-friendly? 

Absolutely! The fair has a host of activities that the whole family can enjoy. The festival has dedicated areas for children so that they can also have a chance to enjoy the culture and traditions. There are spaces for kids to learn a bit more about Italian cuisine, watch demonstrations and try for themselves. Families with young children have an allocated area so that you’ll always manage to find a quiet spot for changing and feeding.


Alba Truffle Fair


Is the festival dog friendly?

Definitely! With dogs being the champions of the truffle hunting experience, they’re more than welcome at the festival. 


Where’s the best place to stay?

Take a look at our guide to the Piedmont Truffle Season here for more on the region, as well as the best places to eat, drink and rest your head. 



Looking for the ultimate food and wine experience in Italy? Whether you’re looking to experience the Piedmont Truffle festival or uncover hidden gems in the Italian culinary scene, Luxo Italia designs custom-made, bespoke Italian itineraries perfectly suited to your needs. Get in touch with us and start planning your next trip to Italy today!


Image credit:

Alba Truffle Fair Facebook